Read Our Reviews from Top Rated Dealer In New Richmond, WI

Highlights from our reviews are shared below. All reviews can be viewed on the respective review sites.

Page: 1 of 19 (181 reviews)

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Jeremy Mcgrath

02/16/2026
5.00

I’ve had a great experience with this used car dealership and wanted to share. They helped me purchase a used Lexus that has been absolutely amazing — the whole process was smooth, straightforward, and exactly what you hope for when buying a vehicle. Customer service was top-notch, expectations were clear, and the transaction couldn’t have gone better. They’ve also helped me out with a couple other things related to a different car since then, and every time they’ve been just as helpful and professional. Big shoutout to Jake and the whole team for running such a solid operation. Great work, guys — thank you!

Kwn Fence

01/27/2026
5.00

if you need any work truck diesel, gas dually s go to new Richmond auto mall we being getting out 4 work trucks from there they have best customers service from desk,finally person,jake🙏 sale man curt🙏he being help us with all the sales mechanic 👍great work all the time they take 2 train in best value for train in great experience

Steve Ford

01/26/2026
5.00

They went above and beyond to help me buy my F250. Absolutely would buy from them again!!

its inappropriate

01/24/2026
5.00

Jake has always been very professional and great. I’ve been buying cars from him for years and will not buy from anyone else. He’s honest and will get it done.

Carter Vander Martin

01/19/2026
5.00

Curt and the guys are absolutely phenomenal at what they do. Was interested in one truck and it ended up not working out, they found me one that was exactly what I was looking for and gave me a real fair deal on my trades. Had a hiccup on the new truck and they went above and beyond to get it figured out. Overall great experience and will come back here when I'm looking for my next one.

Matt Wurtzler

01/11/2026
5.00

If you’re in the market for a new vehicle this is the best place. They are very affordable and reliable and fast n efficient when it comes to getting you in a new vehicle. I will be returning again and again. Stop in and talk with curt. He will get you what you want not what he wants to sell you.

Chris Black

01/07/2026
5.00

Craig was very helpful and willing to work with us when it came to us looking at, test driving and buying a truck.

Ashly Black

01/03/2026
5.00

Curt was great to work with! He made the process painless and quick. I will definitely send anyone looking for a vehicle his way!

BRUCE BLODGETT

12/25/2025
4.00

Steve Clemens

12/11/2025
5.00

The sales guy I can’t remember his name the process was simple quick and easy he didn’t make false promises I have never had a great experience in a dealership until this dealer and the truck I bought I have had a year now and have had no problems, I love my truck

Page: 1 of 19 (181 reviews)

Customer Testimonials for New Richmond Auto Mall

Testimonial Photo

Cooper Motors - 2000 Quality Vehicle

At Cooper Motors we are proud of the quality used cars we sell and our dedication to serve the needs of our customers. This is reflected in the amount of repeat business we receive. Whether this is your first purchase with us or one of many that you’ve had, you can count on our dedicated sales staff to make it the best buying experience possible.

Testimonial Photo

New Richmond Auto Mall - 2000 Quality Vehicle

At New Richmond Auto Mall we are proud of the quality used cars we sell and our dedication to serve the needs of our customers. This is reflected in the amount of repeat business we receive. Whether this is your first purchase with us or one of many that you’ve had, you can count on our dedicated sales staff to make it the best buying experience possible.